The following statistics are related to free shipping and may help you write a story about free shipping or FreeShipping.org.
- 78% of online customers said prohibitive costs of shipping discouraged them from online purchases. (Source: E-tailing Group, 2008)
- 75% of people prefer to shop with online retailers that offer free shipping, compared to 61% in 2007. (Source: Forrester Research, 2008)
- 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. (Source: Paypal, comScore, 2008)
- Nearly 60% of respondents said free shipping was a “very important” factor in their decision to shop online. (Source: BIGresearch Survey)
- 61 of the largest 100 online retailers offered free shipping as of the week of Monday, Nov. 10, 2008. (Source: Internet Retailer)
- 60% of respondents indicated that free shipping was a reason they were more likely to shop online. (Source: Harris Interactive Survey, 2008)
- 90% of respondents said free shipping offers would entice them to spend more online. (Source: The Conference Board Survey, 2008)
- 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. (Source: comScore Survey, 2008)
